Mark K. Ley

Obsessed with photography, organic marketing, the water and my girls....

Nobody knows anything…

“Nobody knows anything” is the most famous line from the book Adventures in the Screen Trade by screenwriter William Goldman.

That’s because it’s the truth.

Goldman isn’t saying (contrary to popular belief) that Hollywood is filled (exclusively) with idiots. He means that prior to a movie’s release, no one has any real idea how well a film will do.

Smart people in Hollywood seek writers, producers, and directors who have a proven knack for being right more often than wrong. Because that’s the best you can hope for.

The same is true for anything designed to entertain, educate, delight, motivate or move people. The best you can hope for is take your best guess and do your best work.

(text via Copyblogger, read more here:

  • 29 June 2011
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