kleycreative:

The most crucial aspect of branding a business is that you must be absolutely consistent in your messaging.

The look, feel and timeliness are all vital to cementing your brand and building trust with a consumer. Every interaction with customers must send the same message. This is not to say…

When everyone has a laptop and connection to the world, then everyone owns a factory. Instead of coming together physically, we have the ability to come together virtually, to earn attention, to connect labor and resources, to deliver value.

Stressful? Of course it is. No one is trained in how to do this, in how to initiate, to visualize, to solve interesting problems and then deliver. Some see the new work as a hodgepodge of little projects, a pale imitation of a ‘real’ job. Others realize that this is a platform for a kind of art, a far more level playing field in which owning a factory isn’t a birthright for a tiny minority but something that hundreds of millions of people have the chance to do.

Gears are going to be shifted regardless. In one direction is lowered expectations and plenty of burger flipping. In the other is a race to the top, in which individuals who are awaiting instructions begin to give them instead.

The future feels a lot more like marketing—it’s impromptu, it’s based on innovation and inspiration, and it involves connections between and among people—and a lot less like factory work, in which you do what you did yesterday, but faster and cheaper.